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One tower written as a grammar, its drawings and the real city drawn from the same model.
Case study / ELEVATIONOne tower, written as a grammar. The building and its drawings are the same model; the city around it is the real one. A building written as rules in code, stood in the real Business Bay.
- Studio
- Exe.Eyes Labs
- Subject
- A tower for Business Bay, Dubai
- Services
- Concept · Art Direction · Generative Design · Creative Development · Motion Design
- Built with
- Three.js · GSAP · OpenStreetMap · Custom Coded
- Year
- 2026
01The Grammar
Podium, Body, Setbacks, Crown
The tower is a grammar, not a model file. Change its height, its twist or its steps, and every floor is rebuilt and recounted. A concrete core carries the lifts and stairs to the crown; bronze fins at 1.5 m centres turn with the plate floor by floor and shade the glass from the low western sun. Every building around it is a real footprint from OpenStreetMap, at its mapped height.
02The Drawings
Drawn From the Model
Plans, sections and elevations are drawn from the same model as vectors, and one camera move turns the building into its own elevation. Then the view from your floor, the residences, and the city switching on after sunset: every lit window sits on a real building's wall.
Selected screensELEVATION and Marqab Developments are fictional. Burj Khalifa and every other building shown belong to their owners. A concept by Exe.Eyes Labs; not an offer of property. City data © OpenStreetMap contributors, ODbL 1.0.
FROM THE WORK TO YOUR BRIEFA different business.
The same attention.
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