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Sequoia Capital read the way you read a tree: one ring a year since 1972.
Case study / RingsSequoia Capital, read the way you read a tree. One ring a year since 1972, each set with the companies it planted that year. A firm's history, made readable as wood.
- Studio
- Exe.Eyes Labs
- Subject
- Sequoia Capital
- Services
- Concept · Art Direction · 3D Design · Creative Development · Sound
- Built with
- Three.js · GLSL · Web Audio · Custom Coded
- Year
- 2026
01The Forest
One Tree for Each Company
Each of the 432 companies is a tree grown on the GPU from the year Sequoia partnered with it, in one forest you can walk at full frame rate. Height is the years since Sequoia partnered. Gold at the foot: it listed. Pale: it was acquired. The whole of the 1970s planted two trees. 2022 alone planted forty-seven. Point at any tree for its name; open it and read its rings.
02How a Fund Works
Roots, Rings and the Book
The fund's mechanics are drawn live: money comes in through the roots, grown by space colonisation; the J-curve; a power law you can plant a hundred times again; a company in rings, each round a ring of new owners; the pitch in ten headings; going public, a book of demand you price by hand, and the bell.
Selected screensA concept by Exe.Eyes Labs. Sequoia Capital is a trademark of its owner. Not affiliated. Companies and years as Sequoia lists them on sequoiacap.com; fund figures are illustrative, not Sequoia's.
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