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Rahman Baba on desktop and phone
Rahman Baba: garden, on desktop
Rahman Baba: heartland, on a phone
Rahman Baba: badal, on desktop
Rahman Baba: jirga, legacy, saga, on three phones
Rahman Baba: turn, on desktop

Rahman Baba

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Art Direction
Illustration
Creative Development
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Discuss a similar project

A flat illustration brought to life in the browser: the poet, his verses and the code of his people.

Case study / Rahman Baba

The Sufi poet of the Pashtuns. Persian was the language of the Mughal court; he wrote in Pashto, the tongue of the villages, and Pashtuns on both sides of today’s border still read him as their own.

Studio
Exe.Eyes Labs
Subject
Rahman Baba, the Sufi poet of the Pashtuns
Services
Concept · Art Direction · Illustration · Creative Development · Motion Design
Built with
GSAP · SVG · Custom Coded
Year
2026
Live site
Open the Lab
01

The Poet

The Roots and the Rise

Born of the Mohmand, in a village of orchards and wheat on the edge of Peshawar. He studied the Qur’an, the Persian classics and the law, then turned from the life of the world to the inward road of the Sufi. Sow flowers, and your land becomes a garden. Sow no thorns: they will pierce your own feet.

02

Pashtunwali

The Unwritten Code

Pashtunwali is unwritten. It sets the rules for honour, justice and shelter, and it is passed on, not printed. The site gives it twelve pillars, one emblem each, and they turn into one another as you scroll. Then the echoes of his legacy, and the saga that continues.

Selected screens
Rahman Baba: 02 The roots & the rise, 03 We are all one body
Rahman Baba: 04 Heartland of influence, full bleed
Rahman Baba: 05 Verse II, 06 Pashtunwali
Rahman Baba: 09 Jirga, 10 The echoes of legacy
Rahman Baba: 11 The saga continues, full bleed
Rahman Baba: how it was built: the tree traced layer by layer, the garden grown by the scroll
Rahman Baba: typography and colours

Rahman Baba · Pashtunistan is a concept by Exe.Eyes Labs. Verses: Rahman Baba, from his Dīwān; Pashto as published by Pashtosphere; transliterations and English renderings by Exe.Eyes Labs. Dates: c. 1632 to 1706, as most accounts give them. Map: geoBoundaries (Runfola et al., 2020), CC BY 4.0. Type: Persian by Lettercorner Studio, Sarabun, Amiri and Noto Naskh Arabic (SIL Open Font License).

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